Giftush is an Israeli e-commerce marketplace that centralizes local businesses, provides personalized gift options, delivers to your doorstep, and supports small businesses. Its goal is to revolutionize gift-giving for a diverse audience.
Main Goal
Giftush’s primary goal is to revolutionize gift-giving in Israel, offering a wide range of meaningful, accessible, and diverse gift options while supporting local businesses and catering to various audiences, including corporate gifting needs.
Secondary Goals
During my market research I explored local and international e-commerce shops. I studied their homepages and user flows in order to learn which main features were used most and searched for design conventions.
The main features I took away from my market research were:
Homepage
📌 A short and straightforward message about the website/product and searching
📌 popular gifts
📌 categories
📌 gift card
📌 Appeal to businesses to purchase gifts for employees
📌 New businesses that have joined
📌 why Giftush-about
📌 Subscribe to the newsletter
Product Page
📌 More info about the product
📌 Details of the business providing this gift
📌 review about the product
📌 Additional gift suggestions
I created the website wireframes incorporating the key features from my research conclusions.
The Giftush logo was designed while referring to the values that the brand wanted to convey, which is good energy, festivity and pleasantness. And hence the use of the blue color of the gift icon. The animation of the icon symbolizes the excitement that exists when giving and receiving gifts
